About the Job
At marta, we connect families and caregivers in the live-in care sector – fair, transparent, and digital. With our platform, we enable families in Germany to find the right caregiver while creating better working conditions for care professionals.
We’re looking for a driven Community & Performance Marketing Associate to join our growing team. Reporting to the CMO, this hybrid role combines the best of both worlds: supporting campaign execution across paid channels and building meaningful engagement with our caregiver and family community. This hybrid role helps the marketing team by supporting paid performance efforts while also building trust, retention, and advocacy via community.
About us
Why we founded marta.
When we were seeking 24-hour care for our loved ones, we often felt left alone in this complicated and highly overpriced market. In addition, we became angry when we realized that the agencies were taking most of the salary we paid our caregivers. After five years of unsuccessful search for a reputable agency, in 2020, we took on the mission to improve 24-hour care in Germany and ultimately founded marta.
In memory of Marta, who lovingly helped us care for our grandparents for years, we named the company after her.
We take our mission very seriously.
We firmly believe that caregivers will take better care of our loved ones if we at marta provide them with fair working and living conditions. Our goal is to fundamentally improve the 24-hour care market by building a platform that brings caregivers and families together without any other intermediaries. We enable caregivers to earn a better salary through lower placement fees without families paying more.
